Terms of Service

These Terms of Service (Terms) govern access to Coul's websites, applications, AI tools, content intelligence features, and related services (together, the Service). By creating an account, purchasing a plan, or using the Service, you agree to these Terms.

Coul means the service operator identified as the seller on your checkout page, invoice, order confirmation, or other transaction record. A paid checkout must show that operator's verified legal name and geographic address before you purchase. Do not complete a purchase if those details are missing; contact legal@coul.app instead. If you use Coul for an organization, you confirm that you have authority to bind that organization; in that case, “you” includes the organization.

The Acceptable Use Policy, User Content & AI Output Policy, Shared Template/Community Guidelines, Subscription Policy, and Copyright/DMCA Policy form part of these Terms. The Privacy Policy and Cookie Policy explain data practices and are notices, not contracts that ask you to waive privacy rights. Transaction-specific checkout terms control price, currency, billing frequency, and renewal; otherwise these Terms control if an incorporated policy conflicts, unless that policy expressly states that it controls for its subject.

You must be at least 18, at least the age of legal majority where you live, and legally able to enter this agreement. The Service is not directed to children. If Coul learns that an ineligible person created an account, Coul may restrict or close it and handle associated data and any legally required refund under applicable law.

Provide accurate, current information; keep credentials and recovery methods secure; and notify Coul promptly of suspected unauthorized access. You are responsible for activity under your account except to the extent it resulted from Coul's breach or another cause the law places on Coul.

• Do not sell, transfer, or share a personal login. Use workspace invitations and assigned seats for collaborators.

• Workspace owners and admins may manage access, content, connected accounts, and billing within their permissions.

• Only invite people you are authorized to involve, and only connect social profiles you are authorized to manage.

Coul helps creators and teams evaluate their own content before publishing, receive AI-assisted edits and recommendations, explore inspiration from public competitor content, analyze profile performance, build node-based workflows, use and share templates, plan content, and schedule or publish through supported social networks.

A public social URL may be submitted for virality analysis only when the video is yours or you otherwise have permission to analyze it. Competitor videos shown as inspiration are not eligible for virality scoring or automatic editing merely because they are public.

Features may be labeled preview, beta, experimental, or automated. Coul may improve, replace, or discontinue features. For a materially adverse change to a paid digital service, Coul will provide notice and any termination or remedy required by applicable law.

Coul's viral score is a feature-dependent model-generated estimate. A production request and report must identify the inputs actually used, which may include hook strength, pacing, clarity, format, transcript, audio-visual patterns, and—when configured and available—audience, niche, or performance context. It is not a measurement supplied by a social platform and can be wrong, incomplete, biased, or stale.

Recommendations and edits may change timing, sequence, audio, captions, framing, emphasis, or meaning. Review the original and edited content, factual claims, disclosures, rights, accessibility, and platform requirements before approving or publishing anything.

• No score or output guarantees views, reach, ranking, engagement, followers, conversions, revenue, or platform approval.

• Similar prompts or inputs may produce similar outputs for different users.

• AI output may not qualify for copyright protection and may require meaningful human authorship or editing.

• Coul does not provide legal, medical, financial, investment, or other professional advice.

You retain ownership of content you upload or submit. You give Coul a non-exclusive, worldwide license to host, copy, cache, transcode, analyze, create requested edits and outputs from, transmit, display to you and your authorized collaborators, and otherwise process that content only as needed to provide, secure, support, diagnose, maintain, and personalize the Service within your authorized account or workspace as described in the Privacy Policy and your settings. Service-wide improvement from private content is limited to genuinely aggregated or deidentified measurements and examples you deliberately contribute under the applicable choice. This license permits purpose-limited processing by Coul's service providers. These Terms do not independently authorize Coul or a model provider to train a model on your content; any training use requires a separate, specific disclosure and an applicable choice or setting described in the Privacy Policy.

You confirm that you have all rights and permissions needed for uploaded video, music, voices, likenesses, locations, brands, personal data, client materials, and other elements. A public post is not necessarily public domain, and Coul does not give you rights to copy a competitor's protected expression.

As between you and Coul, and to the extent applicable law permits and Coul has rights to transfer, you may use AI output generated for you. Outputs are provided without a promise of exclusivity, copyrightability, or non-infringement. The User Content & AI Output Policy provides more detail.

Coul may organize information it is permitted to obtain from approved public-profile sources—such as handles, post links, thumbnails, captions, dates, and public engagement metrics—to provide inspiration, comparisons, and analytics. Public data can be incomplete, delayed, removed, sampled, or inaccurate, and platform access can change without notice.

Use competitor material as a reference for themes, formats, and original ideation. Do not reupload, closely copy, impersonate, or falsely imply affiliation with another creator. Non-users are not parties to these Terms; the Public/Competitor Data Notice explains sources, purposes, retention, removal requests, and any model-training choice that affects them.

Connected-account analytics may reflect data supplied by you or an authorized platform. Analytics for other profiles may be derived from public information and estimates. Metrics can change due to platform revisions, sampling, bot activity, attribution gaps, deleted or private posts, time-zone differences, or provider outages.

Use analytics as decision support, not as an audit or a guarantee of business performance. You are responsible for checking source data before relying on it for advertising, reporting, compensation, or other consequential decisions.

You can combine reels and other authorized inputs on a node-based canvas to generate scripts, posts, stories, carousels, and other content. You control workflow settings and must review each result before use.

Templates may be private, unlisted, or public where those controls are available. Publishing a template gives Coul permission to host, display, moderate, and make it available under the user-to-user license described in the Shared Template/Community Guidelines. People who lawfully duplicated a shared template may retain their separate copy after the original is removed or the author's account closes, subject to rights complaints and applicable law.

When you connect a social account, you confirm that you are authorized to do so and instruct Coul to perform the actions you select through that platform. Daily recommendations are suggestions; they are not automatically published unless you separately enable an automation that clearly says it can publish.

You remain the publisher and are responsible for content, timing, audience, advertising or sponsorship disclosures, accessibility, and compliance with law and platform rules. Review schedules, time zones, daylight-saving changes, previews, and target accounts carefully.

• Publishing may fail or be delayed because of expired permissions, provider limits, policy review, missing media, outages, or changed platform APIs.

• A retry can sometimes create a delayed or uncertain result. Check both Coul's activity history and the destination platform before publishing again.

• Pausing automation or revoking a token may not stop a request already submitted to a platform.

• Use the available pause, disconnect, review, and manual-action controls whenever an automated result is no longer wanted.

Plan names, included usage, price, currency, tax treatment, billing period, renewal terms, and any trial are shown at checkout and in your billing record. Those transaction-specific terms control over general marketing if there is a conflict. Paid plans may have seats, usage limits, storage limits, or provider-cost limits.

A no-card trial cannot charge you unless you later provide a payment method and expressly accept clearly disclosed recurring terms. If checkout offers an auto-renewing paid trial or subscription, Coul will show the amount and billing frequency before enrollment, obtain your express informed consent, provide a retainable acknowledgment, and offer a simple cancellation method.

Unless checkout says otherwise, cancellation takes effect at the end of the current paid period and stops future renewal; access continues until then. Refunds, withdrawal rights, price changes, and region-specific exceptions are explained in the Subscription, Trial, Cancellation & Refund Policy.

Use Coul only for lawful, authorized purposes. The Acceptable Use Policy prohibits infringement, impersonation, deceptive synthetic media, harassment, scams, fake engagement, unauthorized scraping, malware, illegal advertising, and harmful or unlawful content.

Do not interfere with the Service, evade plan limits or safeguards, reverse engineer restricted components except where the law permits, probe systems without authorization, or use outputs to train a competing model where contractual or intellectual-property restrictions prohibit it. Do not use competitor tools to reproduce protected expression or to mislead audiences about source or affiliation.

Coul and its licensors own the Service, software, models and orchestration, interface, visual design, documentation, and branding, excluding your content and third-party material. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your authorized access.

If you voluntarily provide general product ideas or suggestions that do not contain User Content, an output-specific rating, an attached example, a private workflow, or confidential business information, you allow Coul to use those ideas without restriction or payment. Content-specific feedback, ratings, and attached examples remain governed by the User Content & AI Output Policy and Privacy Policy; the User Content & AI Output Policy expressly controls if this general feedback clause conflicts with it.

Coul relies on services such as social networks, hosting, AI and media processors, analytics, storage, and payment providers. Their terms may apply to your direct use of their services. Coul does not control third-party platforms and is not responsible for their independent decisions, content moderation, policy changes, outages, account restrictions, or data practices.

Coul may suspend an integration when needed to protect security, comply with law or provider rules, or prevent unauthorized activity. Disconnecting an integration stops future access where technically supported, but it may not reverse actions already completed on the third-party service.

You may stop using Coul and request account deletion. Account deletion and subscription cancellation are separate actions: request or confirm cancellation through Coul's billing settings for a Coul-billed plan, or through the app store or other provider that bills you for a provider-billed plan. Deleting the Coul account alone does not guarantee that an external provider stops renewal. Before closing an account, confirm cancellation, export content you need, and cancel or verify scheduled posts. Account closure can remove access to content, analytics, drafts, workflows, and connected services, subject to the retention described in the Privacy Policy.

Coul may immediately restrict access when reasonably necessary for security, fraud prevention, legal compliance, rights protection, platform integrity, nonpayment, or a serious or repeated breach. Where reasonable and lawful, Coul will provide notice, a reason, an opportunity to cure, or an appeal route before or after action.

• Closing an account does not cancel fees already incurred, reverse a renewal that was not canceled in time, or withdraw transactions already submitted to a provider.

• Public templates and copies are handled under the Shared Template/Community Guidelines.

• Coul may retain limited records required for billing, fraud prevention, disputes, safety, and legal compliance.

• Provisions that by their nature should survive—such as ownership, accrued payment duties, disclaimers, liability limits, and dispute terms—remain effective.

To the maximum extent permitted by law, the Service is provided “as is” and “as available.” Coul does not promise uninterrupted or error-free operation, permanent availability of any integration, perfect security, exact analytics, or that an output will be suitable for your purpose.

These disclaimers do not exclude warranties, conformity rights, remedies, or service standards that cannot be excluded for consumers. Nothing here limits responsibility for promises Coul expressly makes to you in writing.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, exemplary, punitive, or consequential loss, or for lost profits, revenue, goodwill, or data, when that type of loss was not reasonably foreseeable or is legally excludable.

To the maximum extent permitted by law, Coul's aggregate liability arising from the Service will not exceed the amount you paid Coul for the Service during the 12 months before the event giving rise to the claim. This cap does not apply where a cap is prohibited or to liability that cannot lawfully be limited, including fraud, intentional misconduct, gross negligence where applicable, or death or personal injury caused by negligence.

Some regions do not allow certain exclusions or limits. In those regions, the exclusions and limits apply only to the greatest extent the law permits, and your mandatory remedies remain available.

If you use Coul primarily for business or professional purposes, you will defend and indemnify Coul against third-party claims caused by your unlawful content, infringement of third-party rights, unauthorized account connections, or material breach of these Terms, to the extent the claim was caused by you and the law permits. Coul will give reasonable notice and allow you to participate in the defense; you may not settle a claim in a way that admits fault by or imposes obligations on Coul without consent.

This section does not apply to consumers acting outside a trade, business, craft, or profession, and it does not require anyone to indemnify Coul for Coul's own breach, negligence, or unlawful conduct.

Contact legal@coul.app first so Coul can try to resolve a concern promptly. If a dispute cannot be resolved, either party may use a court or tribunal that has jurisdiction under applicable law. These Terms do not impose arbitration, a class-action waiver, or a foreign forum that has not been specifically disclosed and lawfully agreed with you.

Mandatory law in your country or state—including consumer, digital-service, privacy, cancellation, withdrawal, and conformity rights—prevails over any inconsistent part of these Terms. Nothing limits your ability to contact a regulator, consumer-protection body, data-protection authority, or other public agency.

Coul may update these Terms to reflect service changes, law, security, or clearer drafting. The date above will change when the Terms change. Coul will provide advance notice of a material adverse change when required, using email, an in-product notice, or another durable method.

A change applies prospectively. If law requires renewed consent, Coul will ask for it. If you do not agree to a material change, you may stop using the affected Service and may have cancellation, refund, or termination rights under applicable law.

If part of these Terms is unenforceable, it will be limited to the minimum extent necessary and the rest will remain in effect. Coul's failure to enforce a provision once is not a waiver. You may not transfer this agreement without Coul's consent, except where applicable law gives you that right. Coul may transfer it as part of a merger, financing, reorganization, or sale, with notice and any rights required by law.

Electronic notices satisfy written-notice requirements where permitted. Keep your account email current. For legal questions or notices, email legal@coul.app. Privacy requests should use the Data Rights page so they can be verified and tracked safely.