Scope and key terms
This policy applies to files, media, text, prompts, instructions, links, source references, account and workspace context, feedback, templates, and other material submitted to Coul (User Content), and to scripts, ideas, summaries, analyses, edits, variants, images, audio, video, captions, workflows, or other material generated or transformed through Coul (AI Output).
User Content includes pre-existing material and rights supplied by a customer, workspace member, client, collaborator, or connected service. AI Output can contain or depend on User Content, public reference patterns, model-generated material, and third-party components. A label does not decide legal ownership by itself.
The Terms, Privacy Policy, AI Transparency notice, Acceptable Use Policy, Copyright/DMCA Policy, and Shared Template/Community Guidelines also apply. The Community Guidelines control the user-to-user license, attribution, moderation, and surviving-copy rules for shared templates.
Who receives customer-facing rights
For a personal account, the customer is ordinarily the account holder. For an organizational workspace, the customer is the organization or other legal person identified in the applicable order, checkout, or workspace agreement—not automatically each member who clicks generate, uploads a file, or edits a canvas.
Workspace roles control product permissions; they do not prove copyright ownership, employment authority, client consent, or the right to exploit a person's identity. Coul does not decide private allocation disputes among an employer, agency, client, employee, contractor, talent, co-author, collaborator, or other claimant.
Before launch, Coul must identify the contracting customer for workspace output allocation and provide a process for owner changes, client handoff, exports, holds, and competing claims without treating an administrator role as conclusive ownership evidence.
Ownership of uploads and pre-existing material
Coul does not claim ownership of User Content. You and your licensors retain whatever copyright, trademark, publicity, privacy, database, contractual, moral, performer, and other rights you already hold, subject to any employer, client, collaborator, platform, stock, music, open-source, or other agreement that applies.
Uploading or connecting material does not transfer ownership to Coul or expand your rights. Coul's storage, malware scan, model-safety response, template review, competitor reference label, or a platform's acceptance does not clear rights or establish fair use, consent, originality, accuracy, or permission.
An incidental item—background music, art on a wall or screen, a logo, bystander, private location, voice, face, document, or confidential detail—can still create rights and privacy obligations even if it is not the focus of the post.
Rights and authority you confirm
You confirm that you have every right, permission, consent, release, license, and organizational authority needed to submit the User Content, give Coul the limited license below, request the chosen processing, share it with authorized collaborators, create the intended edit or derivative, and publish it to the selected audience, territory, duration, format, and platform.
Client permission to publish a finished post may not authorize uploading raw footage, confidential scripts, customer lists, unreleased campaigns, or talent recordings to an AI provider.
Employee, contractor, agency, work-made-for-hire, assignment, co-author, union, guild, and moral-right rules vary and can require a signed agreement or additional approval.
Voice cloning or a realistic likeness edit can require express digital-replica, performer, publicity, privacy, contractual, or guardian permission beyond an ordinary appearance release.
Rights can be limited by country, language, channel, audience, duration, commercial purpose, campaign, or edit type and can expire or be revoked before a scheduled post publishes.
Purpose-limited license to Coul
You grant Coul a non-exclusive, worldwide, royalty-free license to host, copy, cache, scan, store, organize, transcode, extract technical and semantic features, create transcripts and embeddings, analyze, retrieve, display to authorized users, generate requested output or variants, apply requested edits, export, transmit, and otherwise process User Content only as reasonably needed to provide, secure, troubleshoot, support, and maintain the features you instruct and to comply with law.
This license is sublicensable or delegable only to Coul's operational service providers and the connected destinations you instruct, and only to the extent reasonably necessary to perform the applicable feature. It gives them no independent right to use User Content. That authority ends with the underlying license, except for a completed action and narrowly disclosed provider retention, backup, dispute, or legal duty.
Authorized workspace collaborators receive access through your account and workspace controls rather than an independent Coul license. The processing license does not independently authorize Coul to advertise with, sell, publicly display, resell, or license your private content for unrelated use, or to train a shared or general-purpose model.
Operational diagnostics, abuse prevention, service reliability, and user-specific retrieval or personalization are not a hidden shared-model training grant. Using content-specific feedback, an attached example, or private output for broader evaluation or training requires the separate informed choice described below and in the Privacy Policy.
Service providers, collaborators, and destinations
Coul may send the minimum needed User Content and context to configured AI, storage, database, vector-memory, security, email, analytics, or other operational providers to perform the requested feature. Authorized workspace members can access material according to roles and product settings. Connected social platforms receive content and metadata when you instruct Coul to schedule or publish.
Each connected platform and third-party component can impose its own terms, license, moderation, retention, disclosure, and removal rules. A platform-specific music or effects license may not permit downloading, AI editing, synchronizing a new cut, commercial reuse, or cross-posting to another network.
Before production use, Coul must publish deployed subprocessors and verify the selected Gemini or other model tier, contract, region, retention, provider data use, and training controls. The policy does not promise provider behavior that has not been contractually and technically verified.
Duration, deletion, and completed actions
The processing license lasts only while Coul reasonably needs the User Content for an instructed feature or while the customer has chosen to keep that content in an active account or workspace, subject to the applicable retention setting, dispute or legal duty, and the staged deletion process described in Privacy. Deleting an individual item ends its ordinary product use and begins removal of Coul-controlled active copies; backup and provider copies then age out or are removed under the disclosed cycle, except for a bounded lawful retention purpose.
Deletion cannot retract a completed social-platform post, download, export, recipient copy, screenshot, or independently duplicated public template. Disconnecting a provider does not itself delete content or analytics already imported or sent. Coul can act only on copies it controls and on provider actions available under the applicable integration.
A legal hold, fraud or payment record, rights-request evidence, suppression record, or valid complaint can preserve a restricted copy for a defined purpose without authorizing continued product use. The Data Rights page and Privacy Policy explain account deletion and retention mechanics.
AI generation and editing process
Coul can send prompts, selected User Content, transcripts, media features, workspace context, instructions, and previous output to a configured model to generate or transform material. Depending on the feature, an AI edit may change cuts, pacing, sequence, framing, captions, translations, audio, music timing, emphasis, or meaning.
The system can misunderstand context, hallucinate facts or sources, mistranscribe speech, change chronology, create an unintended endorsement, associate the wrong voice and image, or remove a required disclosure, caption, credit, watermark, or rights-management record. Model and product safety signals do not detect every legal or rights issue.
Only your own or otherwise authorized content may be submitted for virality analysis or editing. Before launch, every external-URL path must require and retain an ownership or authorization attestation and reject known competitor-library references; the current technical path does not yet enforce that rule end-to-end.
Human review and consequences of edits
Compare the source and output before using it. Verify facts, quotations, rights, claims, chronology, subtitles, translations, accessibility, credits, disclosures, sponsorships, music, voices, likenesses, locations, audience suitability, destination rules, and whether an edit changes the message or creates a new derivative use.
Preserve an original and reversible version when available. A fresh rights review may be needed after changing media, caption, script, disclosure, music, platform, account, audience, geography, or scheduled time, or when a license, consent, campaign, or platform rule changes.
Server-side calendar publishing requires a human approval fingerprint and blocks publication if the fingerprint is absent or stale. The fingerprint currently binds the title, caption, script, hashtags, selected platforms, format, linked media, and resolved media snapshot; changing one of those values requires new approval.
The fingerprint does not currently bind the target time, time zone, connected destination account, audience, or every disclosure state. Those changes require separate human review and destination validation. Coul must expand the fingerprint or add an equivalent control before claiming that any of those changes automatically invalidates approval.
AI output rights as between Coul and the customer
As between Coul and the properly identified customer, Coul does not claim ownership of requested AI Output. Subject to the customer's underlying rights, third-party restrictions, and applicable law, the customer may use that output. To the extent applicable law recognizes transferable rights in the output and Coul owns them, Coul assigns those rights to the customer.
Only to the extent Coul may lawfully license a right that cannot be assigned, Coul grants the customer a non-exclusive, worldwide, royalty-free, perpetual and, to the extent permitted by law, irrevocable, transferable, and sublicensable license to reproduce, modify, adapt, distribute, publicly display, publicly perform, commercialize, and otherwise use that right for any lawful customer, client, collaborator, or platform purpose.
That allocation does not transfer another person's or provider's rights, decide ownership between a workspace and its members or clients, override a connected-platform or component license, or promise that copyright or another exclusive right exists. The customer remains responsible for clearing the final use.
If customer-supplied material, a shared template, a third-party component, or a licensed asset appears in the output, the existing terms for that material continue to apply. The output allocation does not expand the scope, territory, duration, audience, platform, or derivative-use permission of the underlying material.
Copyrightability, similarity, and non-infringement limits
Material generated wholly by AI may not qualify for copyright protection in some jurisdictions. Human-authored selection, arrangement, revision, or other creative contribution may sometimes be protectable, but the result depends on facts and law. If registering a mixed work, disclose and limit the claim to protectable human-authored material where required.
AI systems can produce similar or identical output for different customers and can accidentally resemble a known work, script, campaign, person, voice, brand, character, logo, trade dress, or style. A private generation record is handled under Privacy, but privacy does not make the words, ideas, or expression exclusive.
Coul does not guarantee that output is original, accurate, copyrightable, registrable, exclusive, confidential as against independent creation, non-infringing, or suitable for a particular use. Coul does not currently provide a comprehensive similarity, title, trademark, music, publicity, union, or rights-clearance search.
Music, stock, open-source, and other licensed material
A stock, Creative Commons, open-source, font, music, template, dataset, or other license may require attribution, notices, source disclosure, share-alike terms, royalties, platform limits, or consent and may prohibit commercial use, AI processing, sublicensing, modification, synchronization, or derivatives. Preserve and comply with those terms through every output and destination.
Music can involve separate composition, master-recording, synchronization, adaptation, public-performance, neighboring, and performer rights. Permission for one network's music library ordinarily should not be assumed to cover an AI edit, download, ad, external export, or cross-post.
Editing does not erase underlying rights. An output based on protected material can remain a derivative work, and a new human contribution does not automatically authorize the source material. Fair use, quotation, parody, and newsworthiness are fact- and jurisdiction-specific.
Competitor references are for original ideation
Coul's competitor system marks source material as public reference, permits high-level ideation, and prohibits direct copying and competitor virality prediction. Users may study facts, metrics, themes, topics, general methods, and unprotected formats and then create original expression.
Do not copy or closely recreate a competitor's protected script, caption, audiovisual sequence, music, voice, likeness, visual identity, campaign, or other expression; remove attribution; pass a source through the analyzer or editor; or imply sponsorship or affiliation. Public accessibility, source attribution, and an AI transformation are not licenses.
Similarity can arise without an express copying instruction. Review output against the references and intended market, especially when a prompt names a living creator, a distinctive campaign, a character, a brand, or a particular work.
Workspaces, agencies, clients, employees, and collaborators
A workspace member represents that their instructions and use are within their actual organizational role and any client, employment, contractor, talent, union, or collaboration agreement. An editor cannot use another client's asset merely because Coul permits the upload, and an owner-level publishing permission does not override a client or talent restriction.
The customer should establish written rules for ownership, approvals, attribution, confidentiality, expenses, handoff, reuse, and account closure. Coul can provide permission records and technical controls but does not adjudicate who owns a campaign or output under private agreements.
When a member leaves, the workspace can retain customer-controlled projects and outputs under its agreement while the former member loses access. Personal rights, credits, moral rights, privacy, and valid complaints continue to be handled under applicable law rather than erased by a role change.
Private, unlisted, public, and duplicated templates
Private templates remain within authorized account or workspace access. Unlisted templates can be read or copied by people with the link, subject to product controls. Public templates can be discovered and duplicated by other users after required approval. A duplicate is a separate private canvas tied to a source version.
Publishing strips or replaces many secret values, private media URLs, raw outputs, and live competitor identifiers, but this privacy safeguard is not rights clearance. Before publishing, preview exactly what becomes visible and confirm that every remaining node, instruction, example, asset, label, and output may be shared under the current Community Guidelines.
Deleting the source account or template does not necessarily recall a copy lawfully created while the user-to-user license applied. A valid infringement, privacy, illegality, or policy complaint can still require containment or removal of affected copied elements. The Community Guidelines control license termination, attribution, moderation, and surviving copies.
Public or unlisted template sharing must not launch until the versioned Community Guidelines and user-to-user license are live, accessible at both publication and duplication, and operationally tied to the source version, attribution, moderation, surviving-copy rules, and recorded acceptance.
Model providers, private content, and training choices
Coul uses private uploads, prompts, outputs, transcripts, feedback, and workspace memory to perform requested features and authorized account or workspace personalization. Coul does not use that private content to train a shared or general-purpose model without a separate, specific opt-in describing the data, model, purpose, retention, provider, and withdrawal effect.
As of the effective date, Coul also does not use profile-linked public identifiers, media, captions, or embeddings to train shared, general-purpose, generative, or Coul prediction models. Request-time competitor inference and tenant-scoped retrieval are described in the Public Data Notice and are not model training.
A selected model provider receives prompts and context for inference. Coul must verify and disclose the production provider's tier, contract, region, retention, and data-use controls before processing and must not promise that the provider never retains or trains on submitted data until those controls are confirmed.
Provenance, attribution, AI labels, and rights metadata
Preserve required credits, attribution, license text, copyright or trademark notices, rights-management data, sponsorship disclosures, accessibility information, synthetic-media labels, and platform provenance through editing, export, and publication. Do not use an edit or format conversion to hide or remove them.
For supported generation records where captured, Coul can store internal details such as provider, model name, prompt-template version, input, output, and feedback. Coverage is not yet complete across every analysis, edit, and automation path, and Coul does not yet expose a complete end-user provenance package or verified watermark/C2PA and similarity-clearance system. The interface must not imply those controls exist.
Before marketing provenance as available, Coul must expose the source asset or reference, provider/model/version when available, generation and material-edit timestamps, human approver, applicable policy version, destination, and AI-origin or disclosure state, while protecting private prompts and unnecessary personal data. Where law assigns a machine-readable marking or deepfake disclosure duty to Coul or the user, the responsible actor must comply.
Scheduling and connected-platform publishing
Scheduling or publishing instructs Coul to send the selected media, caption, metadata, and account instruction to the destination under that platform's terms. Review the connected account, audience, time zone, publication state, rights, disclosures, and platform-specific licenses; a successful API response is not rights clearance.
Server-side publishing requires a current approval fingerprint covering the title, caption, script, hashtags, selected platforms, format, linked media, and resolved media snapshot. A change to those fields blocks publication until renewed approval. The current fingerprint does not bind target time, time zone, connected account, audience, or every disclosure state; review those separately, and Coul must expand the control before claiming those changes automatically stale approval.
If a provider rejects content or spam policy, do not retry, repackage, publish manually, or route it elsewhere to evade the restriction. Make a compliant edit or use the provider's legitimate appeal process and publish only after the restriction is resolved.
Feedback and evaluation examples
General suggestions about product functionality can be used to evaluate and improve Coul without transferring ownership of attached User Content. Do not include confidential prompts, client material, personal data, or unreleased output in a general feedback field unless necessary and authorized.
A rating tied to an output and any attached example remain private content under this policy and Privacy. Coul may use them for account support, diagnostics, safety, and user-specific quality, but broader shared-model evaluation or training requires the separate informed contribution or opt-in described above. For content-specific feedback, this policy expressly controls over the Terms' general product-feedback clause.
Before launch, Coul must distinguish general product feedback from content-specific examples in data fields, UI copy, retention, access, and withdrawal controls rather than treating all feedback as an unrestricted license.
Rights complaints, takedowns, and appeals
Use the Copyright/DMCA Policy for copyright notices and counter-notices. Use the Data Rights route for privacy and public-profile requests. Before launch, Coul must provide an accountless route for trademark, publicity or likeness, impersonation, confidential-material, non-consensual intimate-image, and other rights complaints, with secure evidence handling and urgent escalation where needed.
A complaint can require Coul to quarantine a template, pause a schedule, restrict output, preserve evidence, search source versions and duplicated canvases, remove linked assets or embeddings, or notify affected users and providers. Not every downstream use is automatically infringing; Coul should assess source, license, copying, context, independently created material, legal exceptions, and the scope of a valid order or notice.
A person affected by a mistaken rights action should receive a reason and a free, accessible appeal reviewed afresh by a sufficiently independent human with restoration authority, except where law or safety restricts disclosure. Reporter information should be protected and evidence retained only as long as needed.
Responsibility, Terms limits, and contact
You are responsible for reviewing and clearing User Content, AI Output, final edits, templates, schedules, and publications. The Terms describe warranties, liability limits, mandatory consumer-right exceptions, and a business-user indemnity tied to unlawful content, unauthorized integrations, infringement, or material breach; this policy does not broaden that indemnity or exclude responsibility Coul cannot lawfully exclude.
Coul does not guarantee rights clearance, output quality, legal compliance, platform acceptance, or non-infringement, but it remains responsible for its own obligations and conduct to the extent applicable law requires. Mandatory consumer, author, performer, privacy, and other rights remain unaffected.
Before launch, Coul must insert the verified operator identity and address, activate monitored legal and copyright channels, record rights confirmations and policy versions, expose appropriate provenance and approval states, and verify deletion and provider behavior. Questions may be sent to legal@coul.app only after that mailbox is confirmed and monitored.
Contact
Questions about content rights?
Use the Copyright/DMCA route for copyright notices and the Data Rights route for privacy or public-profile requests. Before launch, Coul must activate accountless rights and appeal channels and verify the monitored legal mailbox. Do not email confidential media or unnecessary identity documents.